How Equine Blogger Heather Wallace Built Brand Authority through Book Writing

by | Apr 6, 2021 | The Leadline

#04 – Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.

She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Rider and Girl Forward. Heather additionally co-authored and published a new release in 2021 called Body Conditioning for the Horse & Rider.

(We weren't kidding when we said she wore MANY hats!)

In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.

You'll hear:

  • Why a book is better than a business card
  • How to combat your fears and overthinking when it comes to writing
  • Why she takes a 1-month break in between her final book drafts
  • What kind of money you need to set aside to publish your first book

For the full show notes and links to the resources mentioned in this episode, visit

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