How Interviewing 100 People Shifted Nick Bourdon’s Business Model

by | Sep 7, 2021 | The Leadline

#15 – You’ve probably heard the saying, If you build it, they will come.

But what if you build something that you believe to be absolutely incredible and nothing happens?

Florida native and Babson College alumnus Nick Bourdon launched three other business models prior to landing on his final product: an email-based horse matching service called Artemis Horse Match

In this episode, Nick shares with listeners why it was so important to listen to his target audience and prioritize their needs – even when it meant interviewing literally 100 people to figure out what he was missing. ⁠

(And yes, he actually talked to a hundred – we asked!)⁠

If you’ve been struggling to land on that winning offer or service for your business, click play now to tune in to what Nick has to say about perseverance and always putting the customer's needs before your own.

For the full show notes and links to the resources mentioned in this episode, visit our website at

Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at to learn how to streamline your business bookkeeping today!


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