How Warwick Schiller Accidentally Built an Online Horse Training Empire

by | Apr 5, 2022 | The Leadline

#30 – Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses. 

Nearly 25 million YouTube views later, Warwick is admittedly what he calls an “accidental entrepreneur” – someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who runs one of the largest online video subscription services in the horse world.

In this episode, you'll hear from Warwick:

  • The story of how he unintentionally built an online empire using video
  • The dark side of social media and running an internet-based brand
  • Why his number one motivation has always been helping people, not the money or success

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Connect with Warwick:

Instagram: @warwickschiller
Facebook: Warwick Schiller's Attuned Horsemanship


This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at

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