This week on the Cowboy Entrepreneur Show, Scott speaks with Sophia Jagella. Sophia is the Marketing Specialist for the Western & English Sales Association (WESA). WESA was organized in 1921 with the goal of creating a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, the International Western/English Apparel & Equipment Trade Shows are the nation’s largest trade events for the equestrian industry, attracting more than 550 product lines and over 3,700 retailers a year.
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