Ep. 49: Callie Masar, COWGIRL 30 Under 30, Sponsorship Manager of the Colorado State Fair & Rodeo

by | Feb 11, 2024 | Beyond the Saddle

Callie Masar, a member of the Programming and Partnership team at the Colorado State Fair and Rodeo, collaborates with private renters and organizations throughout the year to coordinate and schedule horse shows and rodeos. The overarching objective is to expand the presence of Western sports in the community while offering a top-notch equestrian venue. During the 2023 fair, Callie, working alongside the rodeo committee, successfully coordinated and produced four sold-out PRCA performances, Ranch Rodeo, and Celebración de los Charros. Looking forward, her aim is to contribute to the growth and enhancement of the rodeo program while nurturing partnerships vital for supporting her home state’s fair. Callie is responsible for managing sponsorship and rodeo personnel agreements, drawing upon her passion for promoting the Western Industry, cultivated through her participation in youth horse shows and rodeos, which she has continued throughout her career. Her experience extends to her time at Cinch Jeans and Shirts, where she handled sponsorships benefiting various organizations and individuals in the Western industry, offering monetary support and in-kind assets to rodeo athletes and organizations nationwide. Previously employed at Professional Bull Riders, LLC, Callie played a pivotal role in promoting the Western lifestyle by organizing behind-the-scenes experiences for ticket holders and sponsors, aimed at exciting and educating attendees about the Western industry. Her event planning efforts consistently received positive feedback.

Tune in to hear Callie reflect on her career journey to date, and for a good does of all things Colorado rodeo and agriculture! Callie and host Katie will have the chance to meet at the COWGIRL Empowered Gala as honorees of the 2024 class of Wrangler COWGIRL 30 Under 30.

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