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Find the Perfect Assistant for Your Horse Business with Tista Wicklow
#58 – If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone! In this episode, Tista Wicklow ...
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Reinventing the Equestrian Fitness Game with Ifa Simmonds
#59 – A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. T...
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How to Create Amazing Videos for Your Equestrian Audience with Jarred Goeckeler
#57 – In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, n...
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Consent Matters! Secrets to Growing an Effective, Consent-Based Email Marketing List with Liz Wilcox
#56 – Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to ...
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Mastering Work-Life Balance with Åsa Hoffmann of The R.E.A.L. Equestrian
#55 – Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals,...
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Being YOU is Badass: Using Your True Voice in Business with Mare Modern Goods
#54 – Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate ...
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The Art of Effective Trade Show Networking
#53 – A great way to grow your network and build new connections is to attend a trade show. In this episode, Rob and Lane of The Slow Pitch Podcast join for a roundtable-style discussion to r...
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Dream Chasers Think Outside of the Box with Emily Johnson Fine Art
#52 – Emily Johnson, a British equestrian oil painter, is the official artist in residency at the Cheltenham Racecourse in the UK. In this episode, Emily shares with us the difficulties of se...
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Exploring the Uses of ChatGPT and AI for the Horse Industry
#51 – Join host Mandee Flanders and guest Kerri McGregor as they dive deep into the uses of ChatGPT for equestrian entrepreneurs! Discover how ChatGPT can help you write engaging and informat...
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Using Your Fear to Fuel Your Success with The Infused Equestrian
#50 – Anne Dolin (The Infused Equestrian) shares her personal journey of doing it scared; how she's learned to overcome self-doubt while growing her brand of therapeutic, toxin-free equi...
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How to Find the Perfect Business Partner with Redingote Equestrian
#49 – A business partnership can often be compared to a marriage. From joint decision-making, to sharing finances, to finding ways to compromise during a disagreement, a business partnership ...
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Buying a 50+ Year Old Equine Company & Inheriting Their Customers with Sierra Seidner
#48 – Thinking about buying a horse business? It might be easier than you realize. Iron Horse Animal Health Products is an equine and livestock supplements company that offers quality nutriti...
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How I Was Able to Leave My Business to Tour with the L.L. Bean Bootmobile
#47 – Have you ever wondered what it’s like to drive the Bootmobile for L.L.Bean? In this episode, Mandee is going to share her experience going on a four-month-long tour with L.L.Bean along ...
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Why Your Business Needs to Be on TikTok with Tamie Old
#46 – TikTok is one of the hottest social media platforms available. But should you be using it for your business and if so, how do you make it work to your advantage? Tamie Old, a TikTok coa...
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How to Confidently Get Your Equine Product into Tack Stores with Melanie Walton
#45 – Melanie Walton created Zero Proof Horse Treats by combining two of her great loves – cocktails, and horses! Her cocktail-themed horse treats are made with distillers' grains ...
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Maintaining a Work/Life Balance With Multiple Revenue Streams With Michael & Kelsey Gascon
#44 – Michael and Kelsey Gascon are two outstanding equine professionals that also make one amazing power couple. Together, they’ve meshed both of their careers and now manage multiple stream...
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You’re Never Too Young to Start a Business with Diana Bezdedeanu
#43 – Diana Bezdedeanu is a twenty-year-old equine professional from Massachusetts and the owner of Horses Offering People Education. She also happens to be the youngest certified equine faci...
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Side Hustle Ideas for Equestrians
#42 – Looking to boost your income with a side hustle? Ashley Peterson, Gwyn Roberts, Madison Tillman, and Sally Batton share how they've pursued their own version of a side hustle, doin...
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Continuing a Family Legacy with Angela Jennings & Bobby Williams
#41 – Businesses aren’t just about making sales, they can also be about creating a legacy that lives on for years to come – even when you’re gone. Siblings Angela Jennings & Bobby ...
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Hard Work vs. Heart Work with Cathy Woods Yoga
#40 – They always say if you do what you love, it won’t feel like work. Cathy Woods is an experienced yoga teacher and life skills retreat leader, who definitely knows a thing or two about mo...
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Blogging, SEO, and Why Social Media Isn’t Enough with Lindsey Rains
#39 – Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall v...
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Learning About Mastermind Groups with Karyn Greenstreet
#38 – Mastermind groups are a great way to help people achieve their goals and create a fulfilling, successful, and happy life. Karyn Greenstreet of The Success Alliance shares her top tips f...
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How Marissa Schaefer of EquiPro Connect is In It To Win It
#37 – Marissa Schaefer is an animal bodyworker and founder of EquiPro Connect. After years of struggling to streamline her bodywork business, Marissa knew it was time to create a solution and...
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Stop Being a Broke Horse Trainer with Colton Woods
#36 – Countless horse trainers struggle with time and money, working 50-70+ hours every week with nothing to show for it at the end of the day. Business mentor and founder of the Professional...
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Five Steps to Choosing a Name for Your New Horse Business
#35 – Starting a new horse business? Mandee shares 5 important steps that every equestrian entrepreneur should follow before settling on their final company name. Connect with The Leadline: +...
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Debunking the Horse Industry Money Myth with Christa Myers
#34 – Christa Myers is an equestrian bookkeeper and financial coach who is hell-bent on debunking the all-too-common belief that there's no money in horses. In this episode, you'll...
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How a Night Shift Medic Solved a Big Problem for Barn Owners with April Schiel
#33 – April Schiel (Founder, The Bedding Blocker) is a night shift medic, animal control officer, and barn owner who had one major issue in her barn that she just couldn't solve. Determi...
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Prevailing Against All Odds with Samantha Dawn Ebeling
#032 – U.S. Army veteran wife and award-winning equine photographer Samantha Dawn Ebeling shares how she was determined to never give up on her dreams despite a troubling upbringing and the t...
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Developing a Mobile App for Your Horse Business with India Wilkinson
#031 – If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis. We use apps like Facebook, email, text messaging, music and so much more – there'...
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How Warwick Schiller Accidentally Built an Online Horse Training Empire
#30 – Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses. Nearly 25 million YouTube views...
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From Hollywood to Horses – Manifest the Life You Want with Kate Neligan
#29 – Kate Neligan was living what she thought to be her best life in corporate America as she chased a dream of becoming a Hollywood movie mogul for more than 10 years. Today, Kate has lef...
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How Equestrian Riding Tights are Promoting Body Positivity and Mental Health Awareness with Lela Reynolds
#28 – Lela Reynolds is the powerhouse behind Cavaliere Couture, a line of athletically inspired equestrian wear for the stylish rider that strongly advocates for body positivity, self-care, a...
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Why You Should (or Shouldn’t) Start an Equestrian Podcast with Glenn Hebert
#27 – Everybody and their brother started a podcast during the big stay-at-home boom we all know as 2020. With the podcasting space becoming so saturated, is there still room for aspiring equ...
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The Magic of Using Automation in Your Business with Lindsey Ardmore
#26 – Are you spending too much time on mundane tasks in your business? It’s easy to get comfortable doing what you’ve always done, especially when it’s worked well in the past. Could it be t...
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A Deep Dive into American Horse Publications with Chris Brune
#25 – In September of 2021, I attended the American Horse Publications conference for equine media and business professionals. I posted updates about my experience on social media and discove...
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How to Thrive as a Traveling Clinician with Sally Batton of Athletic Equestrian
#24 – Sally Batton served as the Director of Riding and Varsity Equestrian Head Coach at Dartmouth College in Hanover, NH for over 30 years. During this time, she was named the American Ridin...
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When to Bring Your Dream Out of the Closet with Carly Kade
#23 – Have you ever shared an idea or a dream with someone only to be shot down or made to feel as though it didn’t matter? Carly Kade, author of the In the Reins book series and host of the ...
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How Traumatic Brain Injury Survivor Shelley Paulson Became an Award-Winning Equine Photographer
#22 – Named one of the top 50 wedding photographers in the US in 2014, Minnesota-native Shelley Paulson was traveling for work when she experienced a seemingly minor accident at a rental car ...
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The One Thing Jamie Samples of Yellow Barn Media Quit Doing to Build a 6-Figure Business
#021 – Jamie Samples of Yellow Barn Media has been hustling as a business owner for the past 15 years. Despite her drive and passion, there was one goal she always seemed to miss year after y...
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A Friendsgiving Special for Equestrian Entrepreneurs
#020 – Being a business owner can be a lonely place. What do you do when you find relationships dwindling because your friends or family can't relate to the commitment and dedication you...
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Using Brand Pillars To Entertain, Educate, and Inspire Your Audience with Tara Moore
#019 – Tara Moore is the CEO and creative director for Farm and Fir Co., a photography, branding, and web design agency that serves equestrian small business owners. In 2016, Tara said farewe...
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How Coagi Long Built a Long-Term Career with Equine Affaire
#18 – You've likely attended – or at the very least, heard of – the massive equestrian event called Equine Affaire, a 4-day exposition that occurs in Massachusetts and Ohio e...
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Developing a Streamlined Equine Lesson Program with Brittney Chambers
#17 – Brittney Chambers (Brittney Chambers Horsemanship and CBC Therapeutic Riding Academy) first opened her riding lesson program in 2015 with only one client and one horse. Today, she serv...
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Recovering from Burnout and Accepting That You’re Not a Failure with Amiee Cupitt
#16 – Have you ever found yourself feeling overwhelmed by the smallest of tasks in your job or business? You may be experiencing burnout. Burnout is a state of emotional, physical, and mental...
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How Interviewing 100 People Shifted Nick Bourdon’s Business Model
#15 – You’ve probably heard the saying, If you build it, they will come. But what if you build something that you believe to be absolutely incredible and nothing happens? Florida native and B...
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Building a Profitable Personal Brand with Mike Kim
#14 – Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally ...
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How Hair Extensions for Horses Led Chanel Rhodes to Her True Purpose
#13 – Chanel Rhodes is a self-described “artsy-fartsy” equestrian entrepreneur who loves putting her crafty juices to good use! During a video shoot with her fiancé in 2019, Chan...
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Why Every Small Business Needs a Bookkeeper with Sharnette Atkinson
#12 – Bookkeeping is a skill that every small business owner should have in their entrepreneurial arsenal, whether handled internally or outsourced to a professional. Don't just ignore y...
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How to Host a Successful Equestrian Event Using Tech with Strider Pro
#11 – In 2016, equestrian and adult amateur Tara Swersie was a busy working professional who was overwhelmed by the amount of time it was taking her to track and manually fill out the paperwo...
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Ways to Know if Your Business is Really Making Money with Kelly Giordano
#10 – Understanding your revenue is an imperative part of running and growing a successful horse business. This leads to the question: do you know how much money your business actually makes,...
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Prioritizing Your Health & Nutrition as a Busy Entrepreneur with Dani Conway
#09 – More than 14 years ago, Dani Conway (Nutrition the Natural Way) was 65 pounds overweight, working long hours at a full-time corporate job, and juggling various yo-yo diets. As she attem...
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The Do’s and Don’ts of Influencer Marketing with Robyn Volkening
#08 – Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen t...
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How an Equestrian on a Budget Grew Her Audience Using YouTube Videos with Lisa Goodwin
#07 – YouTube, TikTok, Facebook Live…video marketing is a big deal right now, and it's not going away any time soon! Meet Lisa Goodwin of The Budget Equestrian, serial DIY'er ...
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How to Scale Your Business and Quit Your Day Job with Leah Kaufmann
#06 – Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur. In this episode, we talk with guest Leah Kaufm...
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Three Questions to Ask Before You Start Advertising Your Equine Business with Denise Alvarez
#05 – Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business? Sadly, most advertising efforts result in disappoi...
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How Equine Blogger Heather Wallace Built Brand Authority through Book Writing
#04 – Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aro...
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Why More Entrepreneurs are Building Their Own Websites With Lisamarie Johnston
#03 – Lisamarie Johnston of Full Stride Solutions started building websites as young as age 13, but it wasn't until years later – when pursuing a dream to work from home to be with...
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How Alyssa Mathews Organically Grew her Facebook Following to 40,000
#02 – Alyssa Mathews of DiscoverTheHorse shares how she has organically grown her Facebook following to over 40,000 fans since the launch of her brand in 2017 – without the use of paid ...
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Three Things to Do Today if You’re Serious about Your Horse Business
#01 – In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success. Connect with The Lead...
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Welcome to the Leadline Podcast!
Being a business owner is a big responsibility, but you don't need to figure it all out on your own. The Leadline teaches horse business owners the best productivity skills, marketing strategi...
The Leadline
