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About the Show
Published: Twice a Month on the 1st and 15th
What makes an equestrian business work and thrive? Join our engaging, insightful, and entertaining conversations with business leaders and entrepreneurs across the equestrian industry to learn how to start, maintain, and enjoy a successful business.
We speak with Haley Ruffner and Shayla Smith about their sales roles and working in agriculture.
Equestrian B2B Guests and Links Episode 46:
- Hosts: Jennifer Wood and Jennifer Connor of EQ Businesswomen
- Guest: Hayley Ruffner
- Guest: Shayla Smith
- Link: Saratoga Women In Business Spectacular
- Featured Image:EQ Businesswomen
Jennifer, originally from Chicago, is a lifelong horseperson who began competing in the hunter/jumper discipline at the age of seven. She went on to represent the intercollegiate team at the University of South Carolina, finishing as reserve champion in the 2001 Cacchione Cup at IHSA National Championships. Jennifer graduated from USC magna cum laude with a marketing degree in 2001.
Jennifer worked for Olympic show jumpers Anne Kursinski and Margie Engle before entering into the public relations field in 2004. She has covered many of the major international equestrian events, including FEI World Cup Finals, FEI World Equestrian Games, and Olympic Games. Jennifer is a member of the International Alliance of Equestrian Journalists, and she won the United States Equestrian Federation Pegasus Award for Media, Best Single News Article, in 2006.
Jennifer is known for her work promoting some of the best equestrian events and companies in North America through her companies Jennifer Wood Media, Inc. and Jump Media, and she is a partner in the new DigitalHorseShow.com, a platform for online equestrian events. Jennifer founded Equestrian Businesswomen in 2018 to connect businesswomen in the equine industry to provide them with resources and community to foster their professional development and business opportunities.
While Jennifer isn’t in the saddle much anymore, she does enjoy cooking, spending time with her husband and two kids, and a good Netflix binge.
Jennifer is a third-generation horsewoman who has been involved in many aspects of the equine industry. Jennifer grew up on a farm in Central New York, where her parents introduced her to horses at an early age through their standardbred training and racing business.
In addition to driving and racing under saddle, Jennifer also rides hunter/jumpers. She attended the University of South Carolina and competed on the Varsity Equestrian Team. In 1999, she finished Reserve Champion in Intermediate Over Fences at IHSA Nationals.
After college, Jennifer worked as the Bloodstock Coordinator at Blue Chip Farms in Wallkill, NY. For 12 years, she managed much of the breeding and raising of premier standardbreds and warmbloods. One of the biggest highlights working at Blue Chip was being involved with the famous show jumper Sapphire.
Jennifer currently works for Dechra Veterinary Products as the New England & New York Equine Territory Manager. She enjoys traveling and eating her way thru the Northeast. When she is at home, she takes care of her four horses, two dogs and her husband.
46: Building Relationships in Agriculture Sales
We speak with Haley Ruffner and Shayla Smith about their sales roles and working in agriculture. Equestrian...
45: Expeditions, Wild Horses, and Eventing
We speak with Chloe Phillips-Harris about her expeditions, wild horses in New Zealand, and her four-star Ev...
44: Consulting and Course Creation
We have a conversation with Dr. Rachel Mottet about her consulting business and why she created a certifica...
43: What We Learned From the EQBW Networking Brunch
We are talkingabout the Equestrian Businesswomen Networking Brunch that we just hosted at WEF on March 26th...
42: Balancing Dual Careers & Defining Your Values
We speak with Emily Urban Cordeiro about balancing dual careers and defining your values. Equestrian B2B Gu...
41: Managing and Working with a Team
We speak with Vaneli Bojkova, Executive Vice President, and Lenore Brown, Director of Sponsorship of Wellin...
40: Corporate Strategy, Branding and Business Development
We speak to Laurie Birnbach about hercorporate experience inbranding,strategy, andbusinessdevelopment. Eque...
39: A Business Partnership and Earning Repeat Customers
We speak with Melissa Mysing and Dawn Harris Brown about how they came together to form a business partners...