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About the Show
Description: At The Leadline podcast, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of.
Join host and long-time equestrian Mandee Flanders as she teaches how to transform your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their lives while sharing how you, too, can increase your productivity, improve your marketing skills, manage your money, and more!
Subscribe to The Leadline podcast today and begin taking steps towards building your dream business. For free resources and bonus content, join our free Facebook community for horse business owners.
Published: Twice a Month
At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.
#56 – Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing!Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.
00:01:16 – Importance of Email Marketing
00:06:04 – Building An Email List
00:09:34 – Opt-in Strategies and Compliance Tips
00:12:08 – Lead Magnets to Grow Your List
00:18:08 – Setting Expectations and Sprinkling in Sales
00:27:15 – The Importance of Cleaning Your Email List
00:30:28 – The Power of Email Marketing vs. Social Media
CONNECT WITH LIZ WILCOX:
+ Email Marketing Membership – Only $9/month
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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
Mandee is a long-time marketing professional and even longer-time horsewoman. At the young age of 20, she was an ambitious entrepreneur looking for ways to get further involved in the horse industry without breaking the bank. Not one to be deterred by lack of funds, Mandee found a way to maximize her skills in online marketing and journalism and launched an online magazine for backyard equestrians called Horse Family in 2009.
Through Horse Family, Mandee started booking speaking engagements and on-camera interviews with some of the top equine professionals in the United States. Her most noteworthy appearances featured guests such as John Lyons, Josh Lyons, Stacy Westfall, and Tommy Garland.
Today, Mandee manages a large Facebook community of horse business owners and focuses on helping other creative entrepreneurs become more profitable doing what they love. She resides in upstate New York with her husband Tim and their horse, cat, and bunny.
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