Wisdom by WESA - Horse Radio Network

Wisdom by WESA

By The Western & English Sales Association

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About the Show

Description: The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Published: Twice a month on the 15th and 30th

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Our Episodes

Wisdom by WESA

The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in…

WESA Retail Roundup June 16, 2025

Host: Glenn the Geek, Host of Horses in the Morning
Facebook:Retail Roundup Facebook group
Guest: Kim Ivkov of Cowgirl Biz – Facebook | Instagram | Pinterest | YouTube
Presented By: Western English Sales Association

Time Stamps:

04:22 – The Birth of Cowgirl Biz

24:16 – Launching the Summer School of SEO

29:26 – Introduction to SEO Strategies

40:12 – The Importance of Collaboration in Business

Takeaways

The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.
Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.
The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.
SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.
The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.
Supporting small businesses through education and resources is vital for their growth and success in a competitive market.

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Your Hosts

Coach Jenn

Coach Jenn is the reason for the Horse Radio Network. If she hadn’t married Glenn and dumped him head first into horse husbandhood, none of this would exist.

Jennifer is a HA graduate Pony Clubber who has been riding horses since she was three years old. With over 45 years experience Jennifer has worked in many facets of the horse world including competing, training, coaching, stable management, retail and now full time producer and host.

Morgan Zipperlen

Morgan Nicole Richters is a full-time social media content creator with deep roots in the Western and outdoor lifestyle. Based in Texas, Morgan Nicole shares her life through the lens of Western fashion, hunting, fishing, and the western events that keep her on the road and in her boots. She’s known for her authentic storytelling and down-to-earth content that highlights not only what she’s wearing, but where she’s going and how she’s living. Morgan is passionate about the industries she represents and is dedicated to blessing other business owners in helping them grow their brands, through honest, engaging, and impactful digital content.