The Do’s and Don’ts of Influencer Marketing with Robyn Volkening

by | Jun 1, 2021 | The Leadline

#08 – Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!

Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile. 

In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear – how to STOP throwing your money down the toilet on influencer marketing. You'll learn: 

  • Why influencer marketing needs to be more than “people seeing your stuff”
  • The reasons you shouldn't start sending product out without a game plan
  • How to choose the right influencer for YOUR brand (and why that's not just any influencer)
  • The importance of having a goal in mind and tracking the outcome 

For the full show notes and links to the resources mentioned in this episode, visit

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