Buying a 50+ Year Old Equine Company & Inheriting Their Customers with Sierra Seidner

by | Jan 31, 2023 | The Leadline

#48 – Thinking about buying a horse business? It might be easier than you realize.

Iron Horse Animal Health Products is an equine and livestock supplements company that offers quality nutritional products for equines and other four-legged friends. Originally founded in 1967 by Vietnam War vet and veterinarian, Dr. David Swaney, Sierra Seidner and her husband Ben purchased the equine health brand in July 2021 to ensure that the great products so many people love would continue on beyond Dr. Swaney's retirement.

In episode 48, you'll get a behind-the-scenes look into Sierra's business negotiations and why she and her husband decided to purchase an established horse business versus starting from scratch on their own.

Connect with Iron Horse Animal Products:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit

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